In the fast-moving world of fashion, where trends shift overnight, some brands stand out by staying true to their roots. Trapstar, a streetwear label born in West London, is one of those rare names. What began as a rebellious underground movement has grown into an international symbol of authenticity, grit, and cultural power.
Trapstar isn’t just a clothing brand—it’s a statement, a lifestyle, and a testament to street culture.
The Origins of Trapstar
Trapstar was founded in the mid-2000s by three friends—Mikey, Lee, and Will—who were heavily influenced by music, urban life, and underground fashion. The name “Trapstar” comes from the idea that anyone can be a star in the trap—whether that “trap” is poverty, the streets, or life’s toughest situations.
Their mission? To create a brand that speaks to people who hustle hard, dream bigger, and stay real.
In the early days, Trapstar built buzz through word-of-mouth and exclusivity. You couldn’t buy the clothes in stores. You had to know someone who knew someone. That mystery became part of its magic.
Breaking Through: From Streets to Stardom
Trapstar’s big break came when artists and athletes started rocking the gear. UK rappers like Giggs, Skepta, and Stormzy were early supporters. Then came Rihanna, Jay-Z, and even A$AP Rocky, all seen wearing the bold Trapstar logo.
The brand’s rise was fueled by a powerful blend of authenticity and cultural currency. It wasn’t manufactured in a boardroom—it was born in the streets, worn by the people, and co-signed by the culture.
In 2015, Trapstar cemented its place in the fashion world when Jay-Z’s Roc Nation invested in the label, opening the door to a wider global audience. But even with the fame, Trapstar never abandoned its London identity.
What Makes Trapstar Unique?
Trapstar’s design language is bold, gritty, and fearless. The clothing often features:
Blocky gothic fonts
Military and techwear influences
Dark, moody color palettes
Heavy logo work—especially the iconic “It’s A Secret” tagline
What sets Trapstar apart is that it tells a story—the story of survival, hustle, identity, and power. It’s streetwear with a message: “You can come from the bottom and still rise to the top.”
Key Collections and Pieces
Over the years, Trapstar has released dozens of capsule collections, collaborations, and exclusive drops. Some of the standout pieces include:
1. The “It’s A Secret” Line
One of Trapstar’s most iconic taglines, “It’s A Secret,” reflects the brand’s mysterious roots. This phrase appears on hoodies, jackets, and T-shirts, and continues to be a signature motif.
2. The Shooters Jacket
This jacket is a staple in Trapstar’s lineup. Its oversized silhouette, bold branding, and militant edge have made it a fan favorite among streetwear heads.
3. Collaborations with Puma
Trapstar teamed up with Puma for several collaborations, blending their streetwear aesthetic with Puma’s athletic DNA. These collections included sneakers, track suits, and outerwear that balanced sportswear and street edge.
4. Hyperdrive Collection
A futuristic collection inspired by dystopian and sci-fi elements. It showed Trapstar’s willingness to evolve creatively while keeping its signature attitude.
Trapstar and Music Culture
Trapstar’s DNA is closely tied to music—especially grime, drill, and UK rap. The brand didn’t just dress artists—it was part of the scene, moving with the same rhythm.
Artists like Headie One, Central Cee, and Dave often wear Trapstar both onstage and off. The label became part of the UK music visual identity—featured in videos, performances, and cover art.
Wearing Trapstar is more than repping a brand. It’s repping the sound, the struggle, and the success of modern UK youth.
The Trapstar Aesthetic: How to Wear It
Trapstar’s look is bold, but wearable. Here’s how people typically style it:
Layered streetwear: Oversized Tuta Trapstar hoodie under a bomber or puffer jacket
Monochrome fits: All black everything, with Trapstar logos making the statement
Track sets: Coordinated top and bottom with chunky sneakers
Accessories: Snapbacks, beanies, and bags to complete the outfit
The brand speaks to people who want their clothes to say something—whether it’s power, pride, or survival.
Global Reach, Local Roots
Trapstar is now stocked globally, but it never lost touch with its London heritage. The brand continues to collaborate with local talent, participate in UK street culture, and celebrate its origin.
It’s one of the few UK streetwear labels to achieve both mainstream success and underground respect.
Trapstar’s Message: Strength in the Struggle
What makes Trapstar truly resonate is the message behind the brand. It speaks to people who come from the bottom, who face adversity, who hustle to survive and dream to escape.
The “trap” isn’t just about drugs or street life. It’s about any tough situation, any disadvantage. Trapstar tells you that you can still be a star, no matter where you started.
It’s clothing for the underdog. Clothing for the real.
Where to Buy Trapstar
Official Trapstar gear is available through:
for new drops, restocks, and limited pieces
Selfridges, END Clothing, and other fashion retailers – for select collections
Trapstar pop-up stores and events – offering exclusive merchandise
StockX or Grailed – for rare or sold-out pieces (often at resale prices)
Be ready when new drops go live—Trapstar sells out fast.
Final Thoughts: Trapstar Is a Movement
Trapstar is more than just streetwear. It’s a movement rooted in survival, success, and self-expression. It’s what happens when fashion meets purpose. When hustle meets heritage.
From West London basements to global fashion stages, Trapstar has stayed true to its origin—representing the streets without apology.
If you’re wearing Trapstar, you’re not just dressing up.
You’re dressing real.
